![]() ![]() ![]() These 400 Apps Might Have Stolen Facebook Usernames and Passwords.The Normalizing of Extreme Politics Is Playing Out on Twitter.Misinformation Safeguards Fail to Stop Election Lies in Foreign Languages.But HTML 5 is also part of the company's strategy to get into emerging markets. Of course, users weren't very happy with those apps previously, something the Facebook teams are working on changing. It was not about abandoning HTML 5 altogether, something other Facebook executives have said as well.įacebook attracts more mobile users to its HTML 5 mobile site than to its Android and iOS apps combined, Smith said. But in what was partly an effort to reassure developers, Smith said Zuckerberg's comment was describing Facebook's need to also pay attention to its Android and Facebook apps. Facebook CEO Mark Zuckerberg had previously said Facebook made a mistake by putting all its efforts into HTML 5. A reported 600 million people used Facebook mobile products in September 2012, the company recently shared.Īs part of its mission to be a mobile-first company, Facebook continues its investment in HTML 5, the programming language that powers its mobile site, Smith said. The company has found that when its users switch to mobile, they use the social network 20 percent more, Smith added. That's why it bought the popular mobile photo-sharing site Instagram for $1 billion and why it recently decided to let third-party developers buy mobile ads in users' News Feeds, without the need for a user's Facebook friend to have Liked the app being advertising. "So we've pivoted our thinking to be, 'how can we create the right mobile experience first and the desktop can catch up later.'"Īs it faces increasing pressure to be a profitable company, Facebook knows, along with everyone hounding it, that mobile is where the money is. "Since the start of this year, if you turned up at a product review and you showed anything other than mobile at the start and the bulk of the presentation, you'd be asked to go back and do it again," Smith said at the Global Mobile Internet Conference in San Jose, Calif. That's why it's trained all its engineers to be mobile developers, ramped up its update cycle for its Android and iOS apps, and shaken up its product development process. Smith, the vice president of mobile partnerships and corporate development at Facebook, said at a mobile industry conference today that the company knows it needs to be mobile first from here on out. But not anymore, according to Facebook VP Vaughan Smith. As recently as the end of last year, 80 percent of the products pitched by Facebook's various product teams were focused on how people use the social network on desktops. ![]()
0 Comments
Leave a Reply. |